“It all goes deeper than what you see on the surface. Living with character is part of my duty. Not only to set an example, but to set a foundation for a lifetime.”
— Adrian Peterson, All-Pro Running Back, Minnesota Vikings
“Choosing to be a man of high integrity, high character, high moral values and standards is the legacy that I aspire to leave. Each decision that is made today will have an effect and a consequence tomorrow.”
— Aaron Rodgers, All-Pro Quarterback, Green Bay Packers
“If you’re consistent and true, and your actions are the foundation underneath what you say, people respect you. The result is that you become a person that others can trust.”
— John Harbaugh, Head Coach of the Baltimore Ravens
“Identity starts with inner strength. Knowing who you are and who you serve. Everything else feeds off of that.”
— Jason Witten, All-Pro Tight End, Dallas Cowboys
From the book “All-Pro Wisdom”
Matt Birk is a champion on and off the field. He is a Harvard graduate, and an unlikely football success story. Matt worked hard, made good choices and was guided by his conviction to become the best. As Super Bowl Champion, and NFL Man of the Year, Matt played more than 200 NFL games, inspiring players, coaches, and fans through his powerful example of making choices that lead to a great life. He and his wife Adrianna are the parents of six beautiful children under the age of eleven, and reside in Naples, Florida.
Rich Chapman and Matt came together as next-door neighbors in Minnesota. An influential business and community leader, Rich brings more than twenty years of success in mobilizing, equipping, mentoring and energizing organizational leaders. An NCAA All-American in his own right, Rich has grown companies, taken one public, and inspired many through his unique ability to engage others in creating their own success. Rich, his wife Jayme, and their four children are from St. Paul, Minnesota.
About the Authors
“You may not be an All-Pro football player, but you can choose to live an All-Pro life.”
— Roger Goodell, NFL Commissioner
In “All-Pro Wisdom: The 7 Choices That Lead to Greatness,” NFL All-Pro center Matt Birk and Rich Chapman take you on a very personal journey that will ask you the key questions, help you focus on the fundamentals, and equip you to reach your peak performance in the larger game of life.
Based on his fifteen years of experience as an offensive lineman with the Minnesota Vikings and the 2013 NFL Champion Baltimore Ravens, Birk shares the highs and lows of what it means to succeed at the highest level. He includes stories, advice and inspiration from interviews with some of the NFL’s best players and coaches, as well as guidance from his own mentors.
Birk teams up with management expert and organizational leader Rich Chapman to give you instruction on how to gain confidence, live with passion, develop stability, bring focus to your life, overcome self-limitations, and become your very best.
Perhaps you are looking to take your game to a new level, give your life a lift, or even create a fresh start. The 7 Choices will bring your spirit alive and create that spark of encouragement you may need to set your own life on a trajectory for greatness.
What is Happening
Released on February 5, 2014, the message of All-Pro Wisdom is being received enthusiastically by a wide audience.
A high school golf coach in Baltimore is taking his entire team through the book on their spring trip and having them each write a report on their learnings.
The CEO of a $10 Billion company wrote that the book challenged him and brought his life into greater focus.
A high school girls basketball coach in Minnesota is guiding his team through The 7 Choices.
The YMCA of Southwest Florida is embracing the themes of The 7 Choices.
Two Fortune 500 companies have placed bulk orders and are having us speak to their sales forces about The 7 Choices.
Mothers are buying this book for their teenage / twenty-something sons with the hopes of it igniting a fire inside of them.
Fathers are reading the book with their sons, using it as a way to start conversations about extremely important life topics.
The Minnesota Football Coaches Association has asked us to speak and advance our book as a resource.
Middle age dads and moms are writing letters to us, unsolicited, about the positive impact it is having for them.
We believe this is happening because every person yearns to live with more confidence, passion, stability, focus, strength, guidance, and growth. That’s what greatness is, and we are showing them how to achieve it.
What Readers are Saying
“Incredible life principles that come across bold and compelling without being offensive. This is a book that guys will actually read!”
Jim – Counselor to young people
“I had some time to myself this evening to read your book. I did not put it down. You created many learning opportunities for me and brought greater focus to my life.”
Ron – CEO of $10 Billion Corporation
“Great book with great messages from great men. Very relative to anyone with a dream and willingness to focus on discipline, a character trait I am trying to encourage in my kids life. As a single mom I was encouraged and inspired by your book.”
Sarah – Single mother of three
“I have worked in nonprofit management for 20 years and have read a great deal of motivational, inspirational, leadership, management resources over the years. Your book is a winner. I fall into that category of people that needs to get her passion back, bring focus to my life again, and revisit my goals; I’ve let mediocrity settle in and need to get back to striving for greatness. Starting today, I’m excited to address each of the 7 questions you pose in the book, and make choices.”
Martha – Non-Profit corporate executive
“I just finished the book and LOVED it. My husband and my son are going to read it a few chapters at a time and meet for coffee or a burger every 2 weeks to talk about it!!! They have already scheduled their first meeting!”
Mary – Homemaker with four children
“A week ago my husband and I purchased “All-Pro Wisdom”. I could not put it down and I read it from cover to cover in a matter of hours. I can honestly tell both of you that I was blown away and literally overcome emotionally while reading your book.”
Breanna – Busy business professional
“The last couple of weeks it seems like I have been spinning my wheels and going in circles. It seems I have more questions than answers lately. I started to read it and couldn’t put it down. I found answers to many of my questions, a sense of gratitude for everything I have and enthusiasm to move forward.”
Pete – Business executive and father
“Congratulations on your new book! I will be ordering copies for my family and friends. I know my dad will love to read it and my son will benefit from your wisdom too.”
Jim – Sales Leader and father of four
“This book is a rare example of the cover not doing justice to the contents. It is an invaluable resource for any one who works with and/or serves in a leadership, teaching or coaching capacity. It is inspired writing and is a must read for everyone, not just those who love sports.”
Patricia – Amazon book review
“While I’m not a huge football fan, I really enjoyed the book. The authors present empowering leadership strategies that really resonated with me. If you are in management, you will find this book helpful in your quest to inspire others.”
Charlie – Professional Speaker
“This book is not only for fans of the NFL. It is a book about leadership and the process in which we can all begin to take to make our lives better. It is a great example of how no matter where you are, you can start today – to begin to change your life and lives around you for the better.”
Katie – Amazon book review
“I picked up this book because I was intrigued by the unique combination: an All-Pro NFL player teaming up with a business leader? This is certainly a different approach–and I’m so glad I gave it a shot. In our Stanford MBA program, we have read most of the classic management and leadership texts–and I have found this book to be the most crisp, actionable, and impactful book on leadership and self-awareness I’ve read to date. Where other books lost me in broad theories, rigid frameworks, or “best practices” that are difficult to implement, this book quickly drills down to the questions core to any leader, or any organization/company for that matter.”
Brendan – Stanford Graduate School of Business